I think every small business should have a blog, but sometimes just posting to it in an ad-hoc fashion won’t cut the mustard.
In this rest of this post I’ll look at three reasons why a long-term blogging strategy is better than making it up as you go along.
First of all, what do I mean by ‘blogging strategy’? It’s basically putting a long term blogging plan in place rather than just posting on what you feel like, when you feel like it.
Consistency
Maintaining a blog is difficult when you’re running a business, but if you have a set plan in place for your blog, it’s much easier to stick to it.
It’s like anything else in life. Take exercise for example, if you decide to work out three times a week and book classes at your local gym, you’re more likely to get fit than if you just wait to exercise when you feel like it.
Achieving your goals
Lots of people start a company blog without ever thinking about what they want it to achieve. Is it to showcase your expertise? Drive more traffic to your website? Improve your search engine rankings or generate more business?
You may want to target a particular audience too, and by having a long term blogging strategy in place, you can connect with them more effectively.
Relevance
Doing the groundwork before you start blogging is well worth the effort. If you can pinpoint a group of people or industry sector to target, you can then come up with a few months’ worth of blog posts specifically for them.
Without a proper blogging strategy in place, you can easily end up losing focus and blogging about issues or things that don’t really matter to your target audience.
A blogging strategy doesn’t need to be set in stone. Of course if something interesting or newsworthy happens in your industry, you can always add a blog post on that too.
Remember, a blogging strategy can help you be consistent, relevant and achieve your goals.
Courtesy of www.searchblogger.co.uk